Colorectal Cancer is the second leading cause of cancer related deaths among Americans, with Black Americans having a 40% higher death rate compared to White Americans. However, if caught and treated early, there is a 90% survival rate.
BLKHLTH is an Atlanta-based non-profit organization founded by four graduates from Emory University's Rollins School of Public Health; Khadijah Ameen, Matthew McCurdy, Mercilla Ryan-Harris, and Paulah Wheeler.
The Neighborhood Service Organization (NSO) has teamed up with BLKHLTH® and Cottonelle® to reduce the impact of racism on Black health through education and action. Their project is to get more people tested for Colorectal Cancer.
NSO Chief Community Impact Officer, Katrina McCree, wants to get screening kits in the hands of people in Metropolitan Detroit. 'This partnership with BLKHLTH and Cottonelle has provided us with screening kits that we can give to people for Free. We started with our homeless population that are in our facilities. We are aware that many people don't have access to medical insurance that would allow them to get a colonospny or visit a doctor. These screening kits can be used independently and come with instructions and information that will be helpful."
When colorectal cancer is found early, it can often be cured. The death rate from this type of cancer in 2018 was 55% less than what it was in 1970. This is due to improvements in treatment and increased screening, which finds colorectal changes before they turn cancerous and cancer at earlier stages.
The 'Good Down There' partnership between BLKHLTH, NSO and Cottonelle started in March of this year and is scheduled to run until the end of this year. The goal is to get more people talking about Colorectal Cancer and encouraging them to get screened. It's estimated that 149,000+ people will be diagnosed with colorectal cancer in 2021 (Colorectal Cancer Alliance).
People who want to receive a Free colorectal cancer screening kit can sign up at http://www.Cottonelle.com/GoodDownThere while supplies last or contact the NSO at https://www.nso-mi.org and leave your information in the contact section.
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